JAN HOTELS Appoints Jelena Stirna as CEO to Lead the Group's Next Chapter of Growth
20. 7. 2026
Experienced international hotel executive joins JAN HOTELS as the Czech owner-operator prepares for its next phase of expansion and long-term value creation.
JAN HOTELS, the hospitality platform of Bohemia Properties a.s., today announced the appointment of Jelena Stirna as Chief Executive Officer, effective 20 July 2026.
Her appointment marks an important milestone in the company's development as JAN HOTELS builds on a strong operational foundation and enters its next phase of growth. With six well-established hotels in the Czech Republic and a long-term investment strategy, the group is focused on expanding its presence, strengthening commercial performance and delivering exceptional guest experiences.
Over the past decade, JAN HOTELS has developed a distinctive hospitality platform by combining high-quality hotel operations with long-term ownership of strategically located hotel properties. This integrated approach has enabled continuous investment, operational consistency and sustainable value creation.
Stirna joins JAN HOTELS after thirteen successful years as Chief Executive Officer of Mogotel Hotel Group, where she transformed the business into one of the leading hotel operators in the Baltics and Central Europe. Under her leadership, the company expanded to more than twenty hotels across nine countries while consistently improving commercial performance, operational quality and organisational capability.
Her appointment reflects JAN HOTELS' ambition to build on its strong foundation while pursuing disciplined expansion, strengthening strategic partnerships and further enhancing the guest experience across the group.
"Over the past decade we have built a strong business with attractive hotel assets, talented people and a solid platform for future growth," said Mikael Horal, Chairman and Co-owner of JAN HOTELS. "We are now entering a new phase where the focus is on expanding our business while continuing to deliver exceptional hospitality. Jelena brings exactly the leadership, international experience and strategic perspective we were looking for. She has repeatedly demonstrated an ability to grow organisations, develop high-performing teams and deliver results across multiple markets. We are delighted to welcome her to JAN HOTELS."
As Chief Executive Officer, Stirna will lead the company's continued development with responsibility for commercial performance, operational excellence, business development and guest experience across the group's hotels. She will also play a central role in strengthening relationships with corporate customers, MICE partners, travel industry stakeholders and international hospitality networks.
Looking ahead, JAN HOTELS intends to pursue further growth through acquisitions, selected management opportunities, strategic partnerships and continued investment in its existing hotel portfolio.
"What attracted me to JAN HOTELS was its entrepreneurial spirit, long-term perspective and genuine passion for hospitality," said Jelena Stirna. "The company has built an impressive platform with excellent hotel assets and a strong reputation in the Czech market. I look forward to working with the team to build on that success, strengthen existing partnerships and explore new opportunities for future growth. It is an exciting time to join the company, and I am honoured to help shape its next chapter."